Learn guitar with a tutor in your pocket.

Play a take. Guru listens, watches and shows you exactly what to fix next: timing, pitch and technique. AI guitar coaching on the phone you already own.

Join the waitlist

Founding members get 25% off for six months

The premise

What Guru is

What Guru is

  1. You play.
    Guru listens.

    Pick up your guitar and play the exercise or song in front of you. Guru hears every note: the pitch, the timing and how cleanly it rings.

  2. It watches
    the guitar too.

    Prop your phone up and Guru follows the guitar on camera as well as the sound. Feedback is tied to where you actually played, not a vague "try again".

  3. You see
    what to fix.

    After every attempt, Guru shows you what went well and the one thing to work on next. No wall of red marks. Just the next step.

  4. You actually
    get better.

    Short daily sessions, a path that adapts to you, and progress you can see. The encouragement of a great teacher, every time you practise.

A real practice loop

One attempt.
One fix.
Go again.

Practising with Guru feels like a lesson, not a quiz. Play an attempt, get one clear note back, play it again. The feedback is about the take you just played, not a generic video.

  • Attempt 466%Let the F ring for its full beat
  • Attempt 587%Personal best

Every guitarist starts somewhere.

From your first three chords to your first full song. Guru meets you where you are and moves at your pace, whether you are picking up a guitar for the first time or finally getting past the barre chord.

168 hours in a week. 167 on your own.

We’re building the teacher for the other 167.

The philosophy of Guru London · 2026

The process

How it works

Three steps.
Every day.

  1. 01Play

    Open Guru, prop up your phone and play. An exercise, a riff or a song from your path.

  2. 02See what to fix

    Get personal feedback on pitch, timing and technique after every attempt, with the one thing to work on next.

  3. 03Get better

    Practise a little every day, watch your scores climb and unlock the next step when you are ready.

Built in London by musicians and AI researchers.

Questions

Good to
know.

What is Guru?

Guru is an AI guitar tutor app for your phone. Play a take and it listens to the sound and watches your hands on camera, then gives you feedback on timing, pitch and technique, plus the one thing to practise next. It is built for anyone who wants to learn guitar at home, from complete beginners to players getting back into it.

When does Guru open?

We are aiming to open to the public in early 2027. People on the waitlist hear first, and our testing rounds are drawn from the same list.

What will it cost?

Guru will be free to start, with a Premium plan for deeper feedback. Our founding member offer gives the first 1,000 paid members 25% off for their first six months.

Do I need any extra equipment?

No. Just your guitar and your phone. No pickups, cables or special hardware.

Who is it for?

Beginner and intermediate guitarists. Whether you are starting from zero or picking up the guitar that has been sitting in a cupboard, Guru starts where you are.

Does it replace a guitar teacher?

Think of Guru as a practice companion that is there every time you play: between lessons if you have a teacher, and a guide if you do not.

The waitlist

Early access.
Opening early 2027.

  • Founding member pricing: 25% off for six months
  • First in line for testing rounds and new releases
  • Help shape what we build next
  • Invite 5 friends, get 2 months free at launch (terms)
Join the waitlist